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For Indore, poha is far more than a breakfast dish, it is an emotion, a daily ritual, and a cultural identity. From the bustling streets of Chappan Dukan to neighborhood tea stalls, the aroma of freshly prepared poha garnished with sev, pomegranate, coriander, and a squeeze of lemon defines the city’s mornings. Generations of Indoris have started their day with a plate of poha and jalebi, making it one of the most recognizable culinary symbols of Madhya Pradesh.
In recent years, this beloved dish has found a larger stage through the celebration of ‘World Poha Day,’ an occasion dedicated to honoring the heritage, popularity, and cultural significance of poha across India and beyond. The day brings together food lovers, community groups, brands, radio stations, and citizens to celebrate a dish that transcends social and regional boundaries.
Historic World Record Attempt at World Poha Day 2026
World Poha Day 2026 witnessed a remarkable achievement in Indore as Fortune Poha, a brand of ‘AWL Agri Business Limited’, joined hands with ‘Radio Mirchi Indore’ to organize a large-scale community celebration centered around the city’s favorite breakfast.
The highlight of the event was a world record attempt for “Most People Eating Poha.” The event was held at The Hub, Indore, where hundreds of participants gathered to celebrate ‘World Poha Day’ by simultaneously enjoying plates of Fortune Poha.
According to the Golden Book of World Records (GBWR) provisional certificate presented during the ceremony:
“The World Record ‘Most People Eating Poha’ has been attempted by ‘Fortune Poha’ at Indore, Madhya Pradesh, India. On June 07, 2026, more than seven hundred people were claimed to have eaten poha at The Hub during the celebration of World Poha Day.” The certificate was formally handed over by Dr. Manish Vishnoei, Asia Head, Golden Book of World Records, to representatives of Fortune Poha and Radio Mirchi, acknowledging the successful completion of the record attempt.
A Celebration of Community Through Food
The event was much more than a record attempt. It showcased how a simple traditional dish can unite people from different walks of life.
The atmosphere reflected the vibrant energy for which Indore is known. Branded World Poha Day installations, live engagement activities, photo opportunities, and community participation transformed the venue into a grand celebration of Indori food culture.
The presence of Radio Mirchi added an entertaining dimension to the event. Through on-ground interactions, audience engagement, and social media coverage, the station helped amplify the excitement surrounding the record attempt and encouraged citizens to become part of the historic occasion.
Recognition by Golden Book of World Records
The Golden Book of World Records is US based international record-certifying organisation that recognizes unique achievements across diverse categories. Following verification procedures at the venue, a provisional certificate was awarded recognizing the accomplishment.
The presentation ceremony became one of the defining moments of the day. Photographs from the event show Dr. Manish Vishnoei presenting the certificate to the organizers while participants and team members gathered on stage to celebrate the achievement.
The recognition places Indore once again in the national spotlight for its deep association with poha and its ability to bring communities together through food.
Social Media Buzz and Public Participation
The celebration generated significant engagement across social media platforms, particularly through the digital channels of Fortune Poha and Radio Mirchi. The event’s branding around #WorldPohaDay helped participants share photographs, videos, and memories of the gathering.
Radio Mirchi has a strong presence in Indore and has historically been associated with city-centric campaigns and community celebrations. The station’s participation helped extend the reach of the event to listeners throughout the region. Radio Mirchi traces its broadcasting roots to Indore, one of the earliest cities associated with the network’s evolution.
The event also highlighted how modern brands can successfully combine cultural heritage, community engagement, and digital storytelling to celebrate local traditions.
Indore’s Love Affair with Poha Continues
Indore has long been regarded as India’s ‘poha capital’. While many cities enjoy their own versions of the dish, Indori poha with its distinctive texture, toppings, and flavor profile has achieved iconic status. The ‘World Poha Day’ record attempt served as a tribute to that legacy. It demonstrated that even in an era of rapidly changing food trends, traditional dishes continue to hold immense emotional value and cultural relevance.
By bringing together hundreds of people for a shared culinary experience, Fortune Poha and Radio Mirchi transformed a simple breakfast into a symbol of unity, pride, and celebration.
World Record Celebrated Across Indore
As news of the achievement of World Record spread, the accomplishment became a matter of pride for Indore. Citizens, food lovers, and community members celebrated the recognition as another milestone in the city’s rich culinary journey. The World Record for “Most People Eating Poha” is more than a statistical achievement, it is a celebration of Indore’s identity. It honors the dish that has nourished generations, brought families together, and became synonymous with the city’s culture.
On World Poha Day 2026, Indore once again proved why poha is not merely food here, it is a way of life. And with hundreds of people coming together to share a plate of poha under one roof, the city created a memorable chapter in its culinary history, one that will be remembered and celebrated for years to come.
