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Indian cuisine is known as one of the most popular foods across the world, mainly because India has a diverse range of flavours and spices. The spices added to Indian cuisine provide a unique taste to every food item. Street food available in India is a centre of special attraction among foreign tourists and residents. There are a large number of street food items available in India, with every state in the country preferring a different type of street food. Some street foods of India are liked in many places of the country and the world, including Pani-Puri, Bhel-Puri, Bhel, Chaat etc. Pani-Puri is sometimes called Puchka, Phulka and sometimes Golgappa, generally, it is a spicy, spicy street food that everyone loves. Golgappas are filled with a mixture of boiled gram and mashed potatoes. Its chutney is spicy and the water is spicy. Bhel is such a spicy, spicy and incomparable dish in Indian street food that it makes the mouth water just by looking at it. Generally, Bhel is made with puffed rice, sev, potatoes, tomatoes, and salty and spicy chutneys which are very tasty.
The work of bringing Indian royal traditional flavours and Indian street food to the homes of the country and abroad and making every tongue taste its excellent taste is being done by the Indian company Indian Traditional Foods (ITF). Mr. Amit Kumar Balecha, Co-Founder and CEO of ITF, founded ITF to serve Indian traditional foods to the global platter in the most innovative way while maintaining the taste and authenticity of the original dishes. Under the aegis of ITF Foods Private Limited company, which has given global recognition to Indian traditional taste and food dishes, and under the guidance of Mr. Amit Kumar Balecha ji, ITF set a world record by making Pani-Puri of the maximum number of flavours. On 9th January 2024, during the Indusfood Exhibition held at Exposition Mall, Greater Noida, 122 flavours of pani-puri were made by ITF which was recorded as a world record in the Golden Book of World Records with the title of “Pani-Puri in Most Number of flavours”. Apart from this, its second world record was set by ITF by preparing instant BHEL in just 18 seconds. Which was recorded as a world record by the Golden Book of World Records with the title of “Fastest Preparation of Instant Bhel”.
Indian Traditional Foods (ITF) brought a series of innovations to the global food industry with ITF’s first invention being “Garam Kadhai – The Hot Pot”, the world’s first self-heating instant Indian food pack. Garam Kadhai was showcased at the prestigious Indus Expo 2021 and was recognized as an Innovative Product of the Year. Other inventions of ITF are Mai Curry 123, Sandwich Pickle etc. Recently ITF launched Gujjuben – The Taste of Gujarat brand which for the first time includes “7 Flavor Panipuri Kit, Makhana Bhel, and Panipuri Paani in three spicy flavours, among other items. Founder and CEO of Indian Traditional Foods (ITF), Gujjuben and Yoz Kitchen says, “ITF is committed to spreading authentic Indian tastes most innovatively and very soon the entire ITF range will be available on e-commerce platforms in India. Our mission is to spread the taste of India across the world. Our vision is to take India to every dining table of the world in the most innovative ways”.
