India is an agricultural country because agriculture and its related activities are the basis of livelihood for most of the Indian population. Agriculture serves as the basic foundation of India’s development and plays an important role in the economic and social development level of the country. Tractors have an important place among the agricultural equipment used by farmers. Tractors help farmers to perform a variety of tasks quickly and easily, such as field preparation, sowing, digging of fields, harvesting of crops, etc. Farmers save labour and time by using tractors. To meet this basic need of the farmers, today many big companies in the market manufacture tractors, but India’s Mahindra & Mahindra Company, which is the country’s well-known automobile manufacturer, its agricultural equipment is known among the farmers for its quality and good performance. Mahindra Tractors has a presence in more than 50 countries. Currently, Mahindra & Mahindra has several ranges of tractors for both domestic and global markets. It is one of the top three companies in the world in the production of tractors. Manufacturing superior modern tractors with superior quality and high quality for decades, Mahindra Tractors has become the first choice of farmers today.

Building on this strong bond of trust with farmers, Mahindra & Mahindra Farm Division (Mahindra Tractors) Punjab unit for its brand “Mahindra Yuvo Tech Plus” received over 1000 feedback and recommendations from its customers in a day, which shows the trust and affection of Mahindra Tractors towards its customers. Receiving so many recommendations for a product in a day is amazing and a matter of pride for a company. The name of Mahindra & Mahindra Farm Division (Mahindra Tractors) Punjab unit was recorded in golden letters in the Golden Book of World Records as a world record with the title “Largest Campaign of Collecting Product Recommendations in a Day”. The official provisional certificate of World Records was presented by The Records Management Judge of Golden Book of World Records Mr. Yatish Chandra Shukla to Mr. Prasoon Dhawan, State Head of Mahindra Farm Division and Mr. Kuldeep Sharma, State Head of Marketing Division in the presence of dealers of Mahindra Tractors during a program held in Jalandhar, Punjab.

On the announcement of the world record, the venue echoed with thunderous applause. Dealers of Mahindra Tractors welcomed this unique initiative. State Head, Mahindra Farm Division Punjab, Shri Prasun Dhawan ji congratulated this achievement while sharing it with the dealers present and colleagues of the Punjab Unit. State Head of Marketing Division, Mr. Kuldeep Sharma said that Mahindra Tractors has provided advanced powerful engines and the latest technology in the Mahindra Yuvo Tech Plus series. The tractors of this series have adjustable track width, advanced technology, accurate precision hydraulics, powerful and excellent transmission and engine, powerful cooling system, that is why Mahindra Yuvo Tech Plus is a wonderful and powerful tractor with an attractive design. Dr. Manish Vishnoei, Asia Head of Golden Book of World Records, congratulated the team of Mahindra Tractors on this achievement.

Reference Link
महिंद्रा ट्रैक्टर्स, पंजाब ने एक दिन में सर्वाधिक प्रोडक्ट रिकमेन्डेशन प्राप्त कर रचा विश्व कीर्तिमान